Posts Tagged ‘Guerrilla Marketing’

Hey Girl, Have you seen that new Google+ Feature?

Friday, January 27th, 2012

In what seems like an attempt to increase their social relevance, Google+ has introduced a new feature that allows users to create their very own memes with the images that they share.  For those who are not familiar with the term, a “meme” is a shared idea or concept or idea that is represented throughout a cultural network. Internet memes gained notoriety on sharing sites such as Tumblr and Pinterest using pop culture themes to drive their creation. If you frequent any of these sharing/blogging websites, it’s hard not to stumble across these creatures – Ryan Gosling: “Hey Girl” anyone? Marketers and PR professionals have also started to use these images for their campaigns as they maintain a high likelihood of going viral.

Well it looks as if Google is trying to make a name for themselves in the meme field. Every time a user uploads a photo they have the choice to add text and make their own, personalized internet meme. One can only assume this is created to draw bloggers and meme fans away from Tumblr and sites of that nature. They’re incredibly simple to make with the new feature, allowing users to create them more frequently and without the added stress of using photo editing software.

Now I’m not saying that they will gain all sorts of users from this feature alone, but the fact that Google+ even has it, gives a first-time user a reason to stay active while simultaneously providing them something to tell their friends.  If Google can keep rolling out these attractive features, I can see them finally being something that people enjoy using.

Be sure to add JB Chicago to your Circles https://plus.google.com/u/0/103153109335946467713/posts