Posts Tagged ‘branding’

Product Packaging Never Looked So Clever

Wednesday, May 16th, 2012

It would be an understatement to say that creativity within the marketing, advertising and branding community is at an all-time high. With an abundance of products coming into the marketplace each day, it’s no surprise that there is a constant creative race to generate the most appealing, enticing and efficient product packaging. Now more than ever before, companies and their customers are expecting product packaging to be as unique as the product itself. Building your brand’s identity has never looked so fresh, fun and eco-friendly. Here are 10 creatively packaged products:

The Anti-Theft Lunch Bag features sandwich-thief repelling mold spots

Hanger Tea Bags are easily hung from your mug.

Pop-Up Popcorn. Popcorn that is geometrically attractive and edible.

Babee’s  Honey, because the bee’s natural packaging has always been aesthetically pleasing.

help™ uses their packaging to get straight to the point.

Rellana Wool. This fun and mildly creepy packaging is sure to grab the customer’s attention.

Kleenex, because who doesn’t want to blow their nose with a tissue pulled from a juicy piece of fruit?

Breakfast Aid brings efficient and attractive packaging to the breakfast nook.

Fridgeezoo knows that adorable packaging is enticing to both adults and children.

Fashion for the Masses

Wednesday, January 4th, 2012

Jason Wu recently announced that he is the latest fashion designer to join the ranks of main-stream collaborators. Following the likes of Karl Lagerfeld for Macy’s, Missoni for Target, and Versace for H&M, Jason Wu is bringing his fashion efforts to Super Targets everywhere.

In this economy, there is a select group of people who can afford the garments found in traditional fashion lines. To combat this, designers have begun to expand their vision and influence by taking their creations and giving them to the masses. The method has proven to be very successful with fashion fanatics lining up early to get their hands on the limited collections. I have a friend who lined up at Target for the Missoni release, only to fight of a middle-aged man to get a coveted bedroom throw. The throw later sold for more than $500 on eBay (originally under $75).

From a branding standpoint, this is a win-win strategy. The fashion houses now have a new way to maximize their awareness by drawing in the fashionably clueless to their lines. It also makes their brand more approachable and seemingly cost-conscious in times of economic turmoil. On the other hand, these stores such as Target and H&M are simply elevating their brand equity by giving their consumers the chance to experience luxurious designs at affordable prices. This makes them source for fashion expertise, drawing customers to their own collections as well as making them an influencer in the fashion industry.

While some may think that this type of designer collaboration cheapens the designer’s brand, I see it from a different perspective. I think it’s a smart way to keep people interested in your designs, gain awareness and most importantly, make some extra cash. The fashion industry took a big hit with the recession. If commercial lines of this nature are what it takes to keep these fashion houses afloat, I can’t help but encourage more designers to jump on the collaboration bandwagon.

Here are some examples of the designs featured in these campaigns:

Karl Lagerfeld for Impulse at Macy's

Missoni for Target

Versace for H&M

A Tasty Alternative to Business Card Design

Wednesday, August 31st, 2011

One of my duties as the intern for JB Chicago is to file away all of the business cards we receive into our contacts. While completing this task it got me thinking more and more about business cards and how they can depict your business. These wallet-sized cards are a very important aspect to any type of brand or business. They give all your contact information and are a great tool to use to maintain contact with potential clients you meet while networking. Having a business card on hand with you could make the difference between landing and losing a deal that could come out of nowhere. An aspect that is extremely crucial to any business card is the design. The format of your card and the images that are on it should convey your brand’s identity and show potential clients the type of business that they may be getting involved with. These following cards however, take that to the next level. They boast a very unusual characteristic…the fact that they’re edible. So if you think you’ve run out of options in terms of your business card design, maybe you want to go with something a little tastier. Just make sure they get your information before they eat the card….

For more examples and information on edible business card take a look at this website: