Archive for December, 2012

Designer For Less

Wednesday, December 5th, 2012

“Design is a personal expression rooted in conceptual and innovative ideas.” – Rodarte founders Kate and Laura Mulleavy

From this line comes the design philosophy of Kate and Laura Mulleavy, more formally known as the founders of fashion house Rodarte.  This holiday season, the two sisters have teamed up with an unlikely brand: none other than Starbucks. Though Rodarte’s designs typically involve innovative, conceptual ideas geared toward a female audience, the Mulleavys have come together to create a pixelated checkerboard using white, grey, and silver against a backdrop of green that is marketed towards both genders. Just in time for the holiday season, the collection — which includes a tumbler, tote bag, reusable cup sleeve, and Starbucks card — is now available.

Starbucks is not the only brand milking designer collaborations. Target is infamous for teaming up with fashion brands to deliver discounted designer creations. This go-to superstore has previously released both Rodarte for Target line and Jason Wu for Target lines, as well as the chaotic launch of Missoni for Target. Designer-thirsty shoppers lusting after these products are infamously known to wait in line for hours, ready to snag the items at the top of their list. Target’s most recent launch, Neiman Marcus for Target, features 24 CFDA designers such as Marc Jacobs, Oscar de la Renta, Alice and Olivia, and Proenza Schouler. These items range from home goods to ready-to-wear.

Will you be picking up anything from the new Starbucks or Target collections?