Archive for October, 2009

Blog Action Day: WWF Climate Change

Thursday, October 15th, 2009
Today, in honor of Blog Action Day for climate change, our post will be dedicated to how World Wildlife Fund is acting now for our future. “WWF is participating in Blog Action Day today (15 October 2009). This is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. This year’s topic is conveniently climate change. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One issue. Thousands of voices.” 

Climate change has been a priority for WWF for over 20 years as climate disruption poses a fundamental threat to the vulnerable places, species and people WWF seeks to protect. To adequately slow climate change we urgently must reduce global greenhouse gas emissions. We are leveraging the power of WWF’s network of organizations around the world to build support for the new post-2012 global climate agreement at Copenhagen that is fair, effective and science-based.Read more here.

WWF has also used the power of design to fight climate change. Many of the campaigns that involve WWF contain strong graphics and messages that greatly affect their viewers. WWF has worked hard to promote their causes and grab the world’s attention and through the use of many creative minds, they have succeeded. We have found some very effective WWF campaigns and wanted to share them with you today. 

Remember that you can take action too! 
• Check your lights
• Check your thermostats
• Check your water faucets/showers 
• Turn off appliances you are not using

If you want to learn more about WWF and what they are doing please visit their website today. 

* Make this Halloween healthy for both the kids and the environment while also helping WWF! Learn more at this blog.

Read more about this campaign here.

October: The Best of the Breast!

Thursday, October 8th, 2009
So we’re 8 days into October and two things come to mind: Halloween and Breast Cancer Awareness. Our last blog post was dedicated to our Halloween campaign so we wanted to showcase Breast Cancer Awareness this week. It seems as though everywhere we look things are “going pink” for Breast Cancer Awareness month. From websites to advertisements, television, clothing, buildings and the NFL… Breast Cancer Awareness has made its mark.  We think it’s a wonderful campaign that has greatly evolved over time and allowed designers to put their talent to work for a good cause. We are now seeing social networking and the online world taking a big part in spreading the word to large masses (check out the pink for october campaign for example). Because these campaigns have used various medians to broadcast awareness, designers might find it difficult to “stand out” amongst the competition. Some of you may be thinking competition? Who is in competition when we are all fighting for the same cause? As designers we still want to create a piece that really jumps out at our viewer and grabs their attention right from the start. The goal of all campaigns is to raise awareness, but who can do it the best? We have researched some Breast Cancer campaigns/advertisements that we found to be very well thought out and executed. Take a look below and let us know if you have found others! 

And because we have to give some Chitown love!