In our blog we have shown both good and bad design, while providing our thoughts and opinions where we felt necessary. When we came across this next image we had to step back and ask ourselves, “Do we, as designers, have the power to make a difference?” The answer is, yes! We have control over who sees our work, what its message contains, and how it affects others. Ultimately, we must decide how we want our design to be portrayed.
Archive for February, 2009
So it’s 4:15 on a Friday and we have one thing on our mind… the weekend! With that said, this next image is very appropriate.
This next image that we found sparked many different feelings. At first we thought we had a “Hell No!” on our hands, but then at a second glance we thought we had a “Hell Yeah!”. We decided to compromise and call this one “Hell Maybe!”
Our company has been on top of things when it comes to social networking. The marketing team here is the backbone of our social networking. They are promoting JB’s name all over the place: facebook, myspace, twitter, linkedin, and believe it or not, blogspot! Just recently, us designers were called together to meet about this new kind of networking and see how it can fit into our field. At first, we thought design would have no place in the social networking world, but little did we know! All three of us are now more “social” than ever!
Since we have been on the topic of logo design, we decided to venture into the Olympic Logo Design field. We have to admit that we are biased, being from Chicago and all, but I think everyone will agree with us that the London Olympic Design is a complete disaster!
Creating a logo for a brand or company can be a very tough job. For a logo to be successful, it must not only be aesthetically pleasing and designed well, but also have longevity. We have seen many companies change or update their logos over the years and some have made good decisions and others have not done so well in the process. The most difficult task for a well-known company/brand to partake in is a redesign. When you have already established a “name” and style for yourself it can be very hard to change that and keep everyone happy. For example, we have noticed that many large corporations are experiencing these makeovers in order to keep up with the latest trends and styles. For some, this is a great change, a step in the right direction, but for others it can be a large step back.
It’s that time again… the Hell Yeah! Post of the week. This next piece was a direct mailer done extremely well. We realize that designing direct mailers can be very difficult. Not only are we creating a piece that will be distributed to a large mass of people, but we also have to design something that will stand out from the other crowd of direct mailers that people receive everyday. We for one, know that many of the direct mail pieces people receive have about a “10 second life span” from the hands of the receiver directly to the garbage can. It is our jobs as both marketers and designers to change that.
On this gloomy Thursday afternoon we decided to embark on one of the many difficulties that designers experience throughout their careers, having that feeling of never being completely satisfied. One day we’re working on a design and we believe we have this great thing going, but then you come back to it the next day and you hate it. This can be both a good thing and a bad thing.
As designers we have to constantly keep up to date with all of the different design trends being used in the business. Thankfully, we have many different sources that offer inspiration and ideas. Some of our favorite sites that we visit on a daily basis are used to fill our heads with creative information and to get our ideas flowing. One of the trends we have been seeing a lot of lately consists of mixing photography with illustration. If done correctly, this technique can be quite successful and exciting! I am sure if you browse around you will see many different variations of this new technique being put to use. We decided to take a stab at it. Posted below is a before and after shot using the technique.
As we previously mentioned… we will also show Hell No! Posts weekly. First up we have a direct mail piece that we found online for decreasing wrinkles in women.