Brands are seeing some serious traffic online recently by creating micro-sites. They are hooking unique visitors with contests, coupons and content that can be spread easily through social networking and email.
Here are a couple examples of micro-sites in the food industry: Reynoldsrecycled.com, Taco Bell’s bajablast.com, cicispizza.com, Hellmann’s buildtheperfectsandwich.com. Notice how these sites entice visitors with fun graphics and special offers.
The last example for AXE was made by our team here at JB Chicago. Visitors were encouraged to create their own twist on “Kiss Me I’m Irish” and tweet on to their friends.