Archive for the ‘social networking’ Category

Product Packaging Never Looked So Clever

Wednesday, May 16th, 2012

It would be an understatement to say that creativity within the marketing, advertising and branding community is at an all-time high. With an abundance of products coming into the marketplace each day, it’s no surprise that there is a constant creative race to generate the most appealing, enticing and efficient product packaging. Now more than ever before, companies and their customers are expecting product packaging to be as unique as the product itself. Building your brand’s identity has never looked so fresh, fun and eco-friendly. Here are 10 creatively packaged products:

The Anti-Theft Lunch Bag features sandwich-thief repelling mold spots

Hanger Tea Bags are easily hung from your mug.

Pop-Up Popcorn. Popcorn that is geometrically attractive and edible.

Babee’s  Honey, because the bee’s natural packaging has always been aesthetically pleasing.

help™ uses their packaging to get straight to the point.

Rellana Wool. This fun and mildly creepy packaging is sure to grab the customer’s attention.

Kleenex, because who doesn’t want to blow their nose with a tissue pulled from a juicy piece of fruit?

Breakfast Aid brings efficient and attractive packaging to the breakfast nook.

Fridgeezoo knows that adorable packaging is enticing to both adults and children.

Hey Girl, Have you seen that new Google+ Feature?

Friday, January 27th, 2012

In what seems like an attempt to increase their social relevance, Google+ has introduced a new feature that allows users to create their very own memes with the images that they share.  For those who are not familiar with the term, a “meme” is a shared idea or concept or idea that is represented throughout a cultural network. Internet memes gained notoriety on sharing sites such as Tumblr and Pinterest using pop culture themes to drive their creation. If you frequent any of these sharing/blogging websites, it’s hard not to stumble across these creatures – Ryan Gosling: “Hey Girl” anyone? Marketers and PR professionals have also started to use these images for their campaigns as they maintain a high likelihood of going viral.

Well it looks as if Google is trying to make a name for themselves in the meme field. Every time a user uploads a photo they have the choice to add text and make their own, personalized internet meme. One can only assume this is created to draw bloggers and meme fans away from Tumblr and sites of that nature. They’re incredibly simple to make with the new feature, allowing users to create them more frequently and without the added stress of using photo editing software.

Now I’m not saying that they will gain all sorts of users from this feature alone, but the fact that Google+ even has it, gives a first-time user a reason to stay active while simultaneously providing them something to tell their friends.  If Google can keep rolling out these attractive features, I can see them finally being something that people enjoy using.

Be sure to add JB Chicago to your Circles

If we’re being honest….

Friday, August 26th, 2011

The logos of a brand or product are supposed to define its personality with one quick glance. They are designed to strike something with the consumer internally that will describe what type of product they are dealing with. For the most part, the logos for major brands are recognizable and go without saying, but what do they really mean?  These revamped logos of major brands take a swing at what people really see when they look at these particular logos:

Alright...kinda sad

These logos and more were found on this website:

JB Chicago: Milkin’ Halloween For All It’s Worth!

Tuesday, September 22nd, 2009

In our last post we talked about Microsites and how they have played a crucial role in today’s marketing environment. Our company, JB Chicago, is a forerunner in the online realm and has made its mark in the Twittersphere. We have successfully created a niche in this ever-growing medium as the go-to company for launching successful online strategies. Our research shows that centering such launches on holidays is highly effective. Our latest project that we just launched was a Viral Marketing Halloween Campaign for “milk boxes” (learn more about the product at The campaign we created is fun, silly and for a good cause – every time you play we donate to World Wildlife Fund. Sound good? We’re just getting started! 

The goal of this campaign is to show chocolate milk as a great alternative to candy, whether you’re giving it to kids during the holidays or simply as an after-school snack. By utilizing viral and social networking components we can achieve this in a fun, engaging way that allows the message to spread among moms. Hershey’s and Organic Valley want to spread the word about milk in single serve, shelf stable cartons. To do so, we have created applications for them on Facebook, Twitter and the Web. On the social networking sites, you can choose whether your friends deserve to be treated or tricked – all the while supporting World Wildlife Fund. And on the Web, you can upload headshots of yourself and your friends, only to have them appear atop the dancing bodies of monsters, ready to trick or treat at your friends’ doors. These applications are easy to do and easy to become addicted to! It’s easy to get swept up in the Halloween spirit. So take part in this all-around great campaign and share it with your friends. Remember: while you’re sharing a laugh with your friends, you are also helping protect the future of nature with the World Wildlife Fund.

Look below to see how the JB Chicago designers stepped up to the plate to make sure this campaign didn’t “scare” people away! From designing the twitter profiles and pages, the facebook application and fan pages, the twitter microburst, the blogs, and the flash piece we took Trick or Treating to a whole new level. Help us spread the word and make this Halloween a friendly one for both the kids and environment!

Twitter Microburst: Tweet out Tricks or Treats with this fun application and find out who is the “Scariest Twitterer” of your friends. Receive access to coupons for the products and a link to our blog.

Facebook Application: Send and receive Tricks or Treats to/from your friends and publish them to your wall, while also showing people the benefit of handing out chocolate milk instead of candy this spooky season!

Facebook Fan Page: Become a fan of the Trick or Treat page on Facebook and help spread the word about the application by posting photos, chatting in discussions, and posting your own thoughts!

Flash Piece: Have fun with your friends and create personalized Trick or Treats for your friends using uploaded photos.  

Blog: Read up and comment on the latest news from Tetra Pak and receive coupons for the products. 

Mad for Micro-sites

Thursday, September 10th, 2009

Brands are seeing some serious traffic online recently by creating micro-sites. They are hooking unique visitors with contests, coupons and content that can be spread easily through social networking and email.

Here are a couple examples of micro-sites in the food industry:, Taco Bell’s,, Hellmann’s Notice how these sites entice visitors with fun graphics and special offers.

The last example for AXE was made by our team here at JB Chicago. Visitors were encouraged to create their own twist on “Kiss Me I’m Irish” and tweet on to their friends.