Archive for the ‘environment’ Category

Is that a crater?! Oh, never mind, that’s just the KFC Logo

Wednesday, September 21st, 2011

One of the biggest issues marketers come across is maintaining awareness of their brand in the public sphere. If you have a great product, but no one sees it, then you really just have an idea. The normal way for maintaining a brand’s awareness is through promotions and advertisements featured in social media, magazines, billboards and otherwise. But apparently that is getting a little too obvious. Now brands are taking their logos and artwork on putting them on a more global spectrum……literally. Take a look at how some brands have made their advertisements and artwork so large, that you can see them in space:

The only thing better than weddings is a safari-designed one

Friday, June 17th, 2011

It’s summer, and I think you know what that means. Apart from light dresses, picnics, Frisbee tournaments and boat races (yes, my summers are very fun), it also means that people are getting married all over the place. Ever since this Kate Middleton business, I feel like I’m seeing a lot of couples tie the knot. Then I get a little bit jealous at England’s ability to make everything so cool and to make everyone follow them. Then I calm down and remember that, as I said before, it’s summer: weddings are like a sport this time of the year (and I need to stop blaming the British for everything).

A lot of people look at weddings from the love aspect, or the dress aspect, or even for the possible chance at a comical mishap. But it’s interesting to look at weddings from a design aspect. There is something really special about a wedding in general, but something  makes it extraordinary when the creativity and colors are amazing. Wedding blog site Love and Lavender recently featured the wedding of Parker and Laura’s, and the designs that the couple picked are especially pleasing on the eyes. They decided to do a safari-themed wedding, complete with a nice combination of a South-African-feel and outdoorsy style elements.

All pictures are courtsey from the wedding blog site Love and Lavender.

What’s cool is that they stayed on the theme well, without being overbearing. Instead of something cheesy, like pictures of animals all across the wall or forcing their bridesmaids to dress up as hippos, they went with simple, yet classy ideas. For example, the tablecloth was made out of burlap, there were flowers in color-coordinated tin cans on the tables and each of the tables were named after safari animals.

Team Lion!

A wedding is only as good as its food, and this wedding got really creative with the whole cake concept. Instead of the traditional big white pastry, the couple decided to give everyone individual apple pie cakes baked in mason jars.

Genius. I’d take pie over cake any day.

And of course, following the safari theme, Laura and Parker had a safari-themed photo booth. With giant giraffes.  Giant giraffes!

When have you ever not wanted to take a picture next to a giant giraffe?

It makes me want to get married, even though I’m only 20. Um…wait. Scratch that. It just makes me want to crash a well-designed wedding.

Because, seriously. Who doesn’t want their wedding to go out with a bang?

Blog Action Day: WWF Climate Change

Thursday, October 15th, 2009
Today, in honor of Blog Action Day for climate change, our post will be dedicated to how World Wildlife Fund is acting now for our future. “WWF is participating in Blog Action Day today (15 October 2009). This is an annual event that unites the world’s bloggers in posting about the same issue on the same day on their own blogs with the aim of sparking discussion around an issue of global importance. This year’s topic is conveniently climate change. Blog Action Day 2009 will be the largest-ever social change event on the web. One day. One issue. Thousands of voices.” 

Climate change has been a priority for WWF for over 20 years as climate disruption poses a fundamental threat to the vulnerable places, species and people WWF seeks to protect. To adequately slow climate change we urgently must reduce global greenhouse gas emissions. We are leveraging the power of WWF’s network of organizations around the world to build support for the new post-2012 global climate agreement at Copenhagen that is fair, effective and science-based.Read more here.

WWF has also used the power of design to fight climate change. Many of the campaigns that involve WWF contain strong graphics and messages that greatly affect their viewers. WWF has worked hard to promote their causes and grab the world’s attention and through the use of many creative minds, they have succeeded. We have found some very effective WWF campaigns and wanted to share them with you today. 

Remember that you can take action too! 
• Check your lights
• Check your thermostats
• Check your water faucets/showers 
• Turn off appliances you are not using

If you want to learn more about WWF and what they are doing please visit their website today. 

* Make this Halloween healthy for both the kids and the environment while also helping WWF! Learn more at this blog.





Read more about this campaign here.